Five-Star

Everyone wants to get a good big 5* rather than other, lower ratings. But what’s really important about 5* reviews?

Amount. Period. Amount of reviews. Quantity is what matters here, not quality. You’ve read a couple of 5* reviews, you don’t need to read the others because they are repetitive. What matters to the item being reviewed–what’s critical–is that there are many, many such statements. Even if they’re no more than a line saying “great,” the reviews add up. If 80% of the reviews were 5* that tells you that, for example, a certain book has a definite audience. There are people interested.

There is a percentage of phony 5* reviews given for some reason or other. That’s why the reviews have to be so numerous to be effective.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s