Everyone wants to get a good big 5* rather than other, lower ratings. But what’s really important about 5* reviews?

Amount. Period. Amount of reviews. Quantity is what matters here, not quality. You’ve read a couple of 5* reviews, you don’t need to read the others because they are repetitive. What matters to the item being reviewed–what’s critical–is that there are many, many such statements. Even if they’re no more than a line saying “great,” the reviews add up. If 80% of the reviews were 5* that tells you that, for example, a certain book has a definite audience. There are people interested.

There is a percentage of phony 5* reviews given for some reason or other. That’s why the reviews have to be so numerous to be effective.

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